For the past three years, a special partnership has flourished between Provence Holidays and Avitus La Cave, with the aim of offering a carefully curated selection of wines at the best prices directly from the estates.
After numerous tastings at the most renowned vineyards in each region, we have handpicked the most exquisite bottles to perfectly complement your aperitifs, lunches, and dinners, harmonizing beautifully with Mediterranean cuisine.
We forge strong links with
the finest wine estates
Since 2009, Arnaud and his wife Isabelle have established Avitus La Cave, located in the heart of the Vaucluse, nestled between the iconic Ventoux and Luberon mountains. Avitus is a premier wine merchant, specializing in the finest estates of the Rhône Valley, with exclusive access to legendary winemakers such as Emmanuel Reynaud of Château Rayas in Châteauneuf-du-Pape and Louis Barruol of Château de St Cosme in Gigondas. Avitus also offers a selection of some of the best Burgundy estates, including Méo Camuzet in Vosne-Romanée, alongside other extraordinary appellations.


We hunt for the best values
among vinters and vintages
Arnaud de la Chanonie, born in the heart of Vaucluse, a stone's throw from the legendary Châteauneuf-du-Pape, has always been immersed in the world of fine wines. Thanks to a network of loyal friendships with talented winemakers, both established and emerging, as well as solid experience in the Bordeaux wine trade, Arnaud maintains privileged relationships with the most reliable suppliers in the wine world.


Arnaud (right), alongside his friend Hiroshi Ishida, Best Sommelier of Asia, with star winemakers Louis Barruol from Gigondas and Rodolphe de Pins from Châteauneuf du Pape.
Create unforgettable gastronomic experiences by enhancing food and wine pairings
Food and wine pairing is one of the hallmarks of French gastronomy – a true art form that enhances both the dishes and the wines. Knowing how to pair a wine perfectly with a dish is a real skill, as each can elevate the other. Like any art, it requires learning, curiosity, and a touch of daring. We are delighted to share a few expert tips to help you create a perfect meal, from apéritif to dessert.
Our wine partners.
We have carefully curated a selection of high-quality wines, allowing Provence Holidays guests to discover and savour the very best of Provence. Our collection includes elegant whites, rosés, and reds from some of the finest terroirs and estates in the South of France. You will also find excellent value wines from Champagne, the Loire Valley, Burgundy, and Bordeaux. Santé!

Every meal should be an experience
Rule #1 | Start the meal
Salads, tuna tartare or stuffed tomatoes with a rosé from Provence.
Seafood with a Chablis or a Sancerre.
Asparagus from Provence with a Viognier from the Rhône Valley.
Melon and raw ham with a white wine from Ventoux or Luberon.
Avoid sweet or liqueur wines at the beginning of a meal. Instead, opt for a Champagne or a light, fruity white wine with a lovely freshness. A glass of Sancerre or Chablis, lively and mineral, will awaken your taste buds and quench your thirst.


Gradually increase the intensity of the wines throughout the meal, choosing increasingly complex and structured wines. A Châteauneuf-du-Pape or a Gigondas is not suitable for an aperitif or with a salad, but it will go wonderfully with roast lamb with herbs!
Rule #2 | Intensity
Veal blanquette, peas, green beans and carrots with a white Châteauneuf-du-Pape, a white Lirac or a red Burgundy Côte d'Or.
Grilled meats with a red wine from the Côtes du Rhône.
Roast lamb with herbs with a Haut-Médoc, a Saint-Émilion, a Gigondas or a Châteauneuf-du-Pape.
Rib of beef with a Syrah from the Rhône Valley, a Saint-Joseph or a Crozes-Hermitage.
Rule #3 | Contrast
Roasted tuna with a Gigondas red.
Blue cheese with a Condrieu.
Veal or poultry in cream sauce with a Burgundy Chardonnay.
Dare to use contrasts, especially with dishes with strong flavors. A rich, creamy dish can be enhanced by a lively wine with natural acidity. A subtle balance is what makes food and wine pairing so magical.

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